Studio Parentheses
Being the copy and strategy partner for a design studio that works to build brands and create design-led experiences across print and digital touchpoints.
Rough Paper has been the partner on record for Studio Parentheses since 2021 and since then we’ve worked with them on varied projects (like brand architecture, brand building, and marketing) and collateral (from hoardings and brochures to scripts and websites).By functioning as part of their in-house team, we get involved with projects from their very inception and follow an iterative process for all briefs. We’ve ended up working on assorted brands including:
- Multiple real estate projects
- A pet food brand
- A global education company
- A skincare brand
- A global shipping and logistics company
- A supply chain app
- A platform creating products with traditional Indian artforms and contemporary design
- And many many more
Along the way, we’ve also acted as copy and strategy partners for Parentheses itself. We got involved in their rebranding, created their agency positioning and tone of voice, wrote their own brand story and website, and are creating content for them on an ongoing basis to showcase the wonderful work they do.
Along the way we’ve discovered some extremely talented folks, gone on a fun Goa offsite, and expanded the horizons of what we can do when we think from a design and brand perspective.
Client: Studio Parentheses